VOLPI Foods – Public Relations Initiatives
ORCA Helps Promote Volpi to Industry Trade and Consumers through Innovative PR Initiatives
It is ORCA’s objective to develop and promote the stature and awareness of VOLPI Foods as the most established and highest quality producer of authentic Italian cured meats in the USA.
ORCA focused on Volpi’s image attributes:
VOLPI owns “excitement” in the category
VOLPI is the innovative authority and go-to-source for creative everyday recipe ideas using authentic Italian cured meats in the US
VOLPI as an authentic producer of the highest quality, artisan meats -
more than 105 years as the credibility foundation
VOLPI is innovative, creative, exciting, established, credible, quality driven, family-oriented
Quality. Tradition. Innovation. And Passion.
It’s what Volpi is all about!
Lorenza Pasetti, President of Volpi and the third generation of a long line of accomplished salumieres is the perfect spokesperson for the company. Her leadership and passion for the business, its products and its tradition became part of the message we sent to consumers and trade.
Through an aggressive PR plan including creative press releases and media pitches, trade shows, promotional events, editor samples, and an engaging, consumer focused e-marketing plan, ORCA continues to put VOLPI on the map as the leader in the industry.
Articles
08/07 A Taste Of Italy – The National Provisioner
Press Releases
05/06 Food Network Series Provides Insider’s Look into Volpi Foods
01/07 What Happens When A Salami Falls In Love with a Wine? VOLPIzazzi!
02/07 Volpi Unveils the New Trio: It’s a Sandwich Waiting to Happen
04/07 Volpi Foods Featured in New Deen Brothers Cookbook
01/08 Volpi Foods Introduces Hot Capocolla Rotola: The Slice and Serve Sensation!
02/08 Volpi is on the MAP -Modified Atmospheric Packaging
