Copy Writing

Writing is not typing.

There is an art to writing.

There is a cadence.

A rhythm.

A style.

Writing can make words can dance and prance.

Writing can make people smile in disarming delight.

Writing is all about communicating with crystal clarity, crispness and common sense.

Never say, “Wealthy agararian” when you mean “rich farmer.”

DOES YOUR COPY RESONATE WITH READERS?

Are you paying for writing or typing.

THE ORCA CHALLENGE:  email a piece of copy writing that you are currently using – something you paid someone to write.

We’ll cut our writers loose on it. We’ll send you back your copy – but, written the way we’d have done it.

Send it to: ORCA Copy Writing Challenge – birk@orcastl.com

PS: We have written highly effective copy for Champagne, coutre jewelry, BMWs, flood fighting systems,  industrial boilers and products as specialized  as Life Insurance with a Second-To-Die rider. Now there’s a spine-tingler if ever there was one.

Excitement and drama exists in every product, service and company – without exception. Our writers know how to bring it to the fore.

Birk, our Managing Partner is also a news junkie,  published novelist and a daily blogger with a Conservative Commonsensetarian bent.

Google This Long Word Search: The Birk Blog – The Wise Buddha-hahaha, alone in my mind without adult supervision.

What awaits you? 

A slug of sobering and sometimes cynical sanity?

Or a perilous plunge into the pool of the tragic human comedy called,  “American politics?”

If you’d like to huddle with a cup of coffee and have a serious discussion about writing, the stop-power of words and red-light or green-light word selection, we’ll be happy to sit down with you and your colleagues.