Branding

Developing a name and a corporate identity system is a process which is best approached in a methodical and disciplined manner. The decisions made at the strategic level will have great implications in every phase of an operation, from the simplest internal forms and memos to the corporation's most significant uses in the public arena...on product packaging, advertising; down to the individual branding on business cards.

Remember, everything communicates something. Therefore, everything has to be carefully considered at the outset.

The ORCA Strategic Consulting approach develops The Brand/Corporate Personality, by enabling decision makers to reduce the confusion of abstract conversation and to begin to see the created entity that your business represents. It also allows differences of opinion about the image portrayal to arise and be resolved at an early, low-cost stage.

Through this process, the corporate identity designer can begin to create the typographic, color and design elements which will present the desired image.