O-PHASE

THE ORCA PROCESS

The ORCA Partnership employs a 4-phase O-R-C-A process designed to compress the time needed to thoroughly order and deploy a strategic marketing or marketing communications initiative.

The process components are:

O-Phase: Organization of information

R-Phase: Research, Reality and Recommendation of option(s)

C-Phase: Creativity - Create effective & cost efficient program(s)

A-Phase: Action steps to implement the program(s)

 

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